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Success tracking with Google Tag Manager

Integrate our Success Tracking script via Google Tag Manager (GTM) to easily measure how well your experiences drive purchases on your site.

Step 1: Get your success tracking script​

  • Contact us via the Zoovu Support Portal to get your Success Tracking (ST) script.
  • The script will come in two segments. The support team will tell you the order in which to combine them.
  • Save both code segments in a .js file using a code editor like Visual Studio Code, or even Notepad if that's what you have.

Step 2: Format your script​

  • Combine the two code segments you received.
  • Start with <script> before the Zoovu.Tracking.trackPurchase({ code.
  • Close the combined code with </script>.
  • Remove any lines that start with // (these are comments).
  • Delete any unnecessary empty lines to keep the code clean.
  • Save your file.

Example of what your code might look like:

<script type="text/javascript" src="https://orca-api.zoovu.com/advisor-fe-web/api/v1/integrations/client/zoovu-tracking"></script>

<script>
Zoovu.Tracking.trackPurchase({
transactionId: window.datalayer.ecommerce.purchase.actionField.id,
currency: 'EUR',
products: getPurchasedProductsArray(),
})
.then(function onResolve(status) {
if (status.wasEventSent) {
console.log('ZOOVU Success Tracking Event Was Sent');
} else {
console.log('ZOOVU Success Tracking Event Was NOT Sent');
console.log(status.whyEventWasNotSent);
}
})
.catch(function onReject(error) {});

function getPurchasedProductsArray() {
var ecommerceArray = window.datalayer.ecommerce.purchase.products;
var result = [];
for (var i = 0; i < ecommerceArray.length; i++) {
result.push({
sku: ecommerceArray[i].id,
name: ecommerceArray[i].name,
pricePerUnit: parseFloat(ecommerceArray[i].price),
quantity: parseInt(ecommerceArray[i].quantity, 10),
});
}
return result;
}
</script>

Step 3: Create a GTM tag​

  • Open Google Tag Manager (GTM) and go to your client’s workspace.
  • Click on "Tags" in the menu, then "New" in the top right corner.
  • In the new window, click on "Tag Configuration" and select "Custom HTML" under the "Custom" section.
  • Name your tag something relevant, like "Zoovu Success Tracking."
  • Paste the ST code from your .js file into the HTML field.
  • Save your tag by clicking "Save" in the top right corner.

Step 4 (optional): Create variables to improve readability​

  • In GTM, click on "Variables" from the main menu.
  • Select "New" in the User-Defined Variables section.
  • Choose "Data Layer Variable" from the list.
  • Name the first variable "zoovu transaction id" and set the Data Layer Variable Name to ecommerce.purchase.actionField.id.
  • Save the variable.
  • Repeat to create a second variable named "zoovu products" with the Data Layer Variable Name: ecommerce.purchase.products.
  • Go back to "Tags" and select your Zoovu tracking tag.
  • Update the code:
    • Replace transactionId: window.datalayer.ecommerce.purchase.actionField.id with transactionId: {{zoovu transaction id}}.
    • Replace var ecommerceArray = window.datalayer.ecommerce.purchase.products; with var ecommerceArray = {{zoovu products}};.
  • Save the changes.

Step 5: Create a trigger​

  • Go to "Triggers" in the main menu and click "New."
  • Choose the "Window Loaded" trigger type and select "Some Window Loaded Events."
  • Label your trigger, e.g., "Zoovu Thank You Page Trigger."
  • Set the condition to fire when the Page URL contains your Thank You page's specific path, like /checkout/success/.
  • Save your trigger.

Step 6: Test your configuration​

  • In GTM, click "Submit" in the top right corner. This won’t push changes live but allows for testing in preview mode.
  • Click "Preview" to activate preview mode.
  • Enter your assistant’s website URL in the provided field and click "Connect."
  • Navigate your website (which opens in a new window), right-click on the page, and select "Inspect."
  • In the inspection tool, go to the "Network" tab and search for "CollectSalesEvent."

You should see three windows:

  • Your website in GTM’s preview mode.

  • The browser’s DevTools focused on network activities.

  • GTM Summary, showing whether your tag fired correctly.

  • Test the setup by making a purchase through your assistant. Use a 100% discount coupon or a non-payment method for easy cancellation.

Make sure that:

  • The product is added to the cart via the assistant’s "Add to cart" button.
  • The purchase completes and redirects to the Thank You page.
  • "CollectSalesEvent" appears in DevTools.
  • The tag moves from "Tags not fired" to "Tags fired" in GTM.