Conversational Discovery Reporting

The Conversational Discovery reporting dashboard in Zoovu Home shows how often Conversational Discovery appears, what shoppers do in those sessions and what they ask in chat.

This dashboard covers Conversational Discovery on search and listing pages. Zoe activity on product pages is reported in Zoe Reporting.

Navigate the dashboard

• Date range: Defaults to last month.
• Organization: Select an organization to view its data. An organization is selected by default.
• Project: Optional. Select one or more projects within the chosen organization.
• Device: Optional. Select desktop, mobile, tablet or unknown.

The dashboard includes only projects with Conversational Discovery activity during the selected date range. Projects with no activity in that period are not included, even if they belong to the selected organization.

• Daily dates use Europe/Berlin time, the same basis as Search Studio dashboards. A day can differ from a UTC-based day by up to two hours.
• Sessions use persistent browser sessions and can span multiple days. In daily trends, each session is counted on its first day in the selected date range.

Metrics

• Count tiles show the total for the selected period, a daily trend and the change from the previous period of the same length.
• Rate tiles show a proportion for the selected period.
• Action rates show the share of Conversational Discovery sessions with that action; reach shows the share of Search Studio sessions that included Conversational Discovery.

Rates are calculated across the full date range, not as an average of daily rates and do not include a trend.

Metric	What it shows
Conversational Discovery sessions	Sessions in which Conversational Discovery appeared or was used.
Conversational Discovery reach	Share of Search Studio sessions that included Conversational Discovery.
Interacted sessions and interaction rate	Sessions with any recorded shopper action and their share of Conversational Discovery sessions.
Product clicks and product click rate	Product clicks in Conversational Discovery sessions and the share of those sessions with at least one click.
Revenue referred	Estimated value of products added to cart, based on recorded price and quantity. This is not confirmed revenue. Different currencies may be combined, so filter to one project when currencies differ.
Add-to-cart rate	Share of Conversational Discovery sessions with an add-to-cart action.
Guided question clicks and rate	Guided question selections and the share of sessions with at least one selection.
Filters applied and filter rate	Filters applied and the share of sessions with at least one filter.
Comparisons and comparison rate	Product comparison requests and the share of sessions with at least one request.
Refinement suggestion clicks and rate	Clicks on suggested refinements and the share of sessions with at least one click.

Product clicks and add-to-cart actions include activity from the whole session. They are not limited to actions directly triggered by Conversational Discovery.

Details

• Activity over time: Daily Conversational Discovery sessions, interacted sessions and product clicks.
• Sessions by device: Conversational Discovery sessions by device. Some sessions may have an unknown device.
• Most clicked refinement suggestions: Suggestions grouped by filter and value. Clicks counts selections; Sessions counts sessions with at least one selection. Suggestions without filter details appear under Other suggestions.
• Sessions by search query or category: Sessions grouped by a search query or category path recorded during the session. The query shown is not necessarily the first one used.