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Discovery Impact Report

The Discovery Impact Report helps you measure how Zoovu’s search and discovery experiences influence customer behavior and revenue. It tracks user journeys, engagement metrics, and conversion rates, giving you real-time insights into performance.

Use this report to compare customer interactions with and without Zoovu and see how AI-powered discovery improves the shopping experience.

If you want to activate the Discovery Impact Report for your account, please contact your Zoovu representative or send a message to the Customer Success Team.

Key performance indicators (KPIs) in the Discovery Impact Report​

The Discovery Impact Report helps you understand how Zoovu contributes to your business by comparing key metrics with and without Zoovu.

To make the most of your report, see our tips on navigating the reporting dashboards.

Engagement and conversion metrics​

  • Total journeys – Total number of tracked user journeys within 24 hours.
  • Engaged journeys – Number and percentage of journeys where users interacted with the website (e.g., page visit + button click).
  • Total conversion rate – Overall conversion rate for all journeys.
  • Engaged conversion rate – Conversion rate for engaged journeys only.
  • Average order value – The average amount spent per transaction.
  • Average products per order – The average number of products purchased per order.
  • Distinct client count – Number of unique users (tracked via distinct IDs). Helps measure customer retention.
    • A large difference between total journeys and distinct client count may indicate returning customers.
  • Tracked revenue – Actual revenue generated.
  • Cart abandonment rate – Percentage of users who added items to their cart but left without completing the purchase.
  • Added at least one product to cart – Percentage of users who added at least one product to their cart.

User journey​

A journey represents a unique visit by a user to the website within a 24-hour period, where their interactions are tracked.

A journey can include actions such as:

  • Navigating between pages
  • Clicking on buttons
  • Using search
  • Adding products to the cart
  • Completing a purchase

Visit vs Journey​

Visit – Every time a user enters the website, it counts as a new visit. If the same user leaves and comes back later, it will be tracked as another visit.

Journey – A journey represents a user’s activity within a single calendar day. If a user starts interacting with Zoe on one day and continues after midnight, this counts as two journeys, even if less than 24 hours have passed.

Revenue and traffic metrics​

  • Revenue generated over time – Correlation between client visits and revenue over time.
  • Revenue distribution – Checks if the 80/20 rule applies (80% of revenue coming from 20% of customers).
  • Share of traffic – Percentage of website traffic that comes through Zoovu.
  • Influenced revenue – Revenue generated by users who interacted with Zoovu assistants.
  • Total visits, total conversions, and conversion rate over time – Compares these metrics with and without Zoovu.
  • Performance table – Compares how user journeys with and without Zoovu assistants perform.

Revenue

Zoe assistant performance​

This section of the Discovery Impact Report focuses on how users interact with Zoe as an AI assistant and how those interactions relate to engagement and purchasing behavior.

Zoe

Zoe metrics apply only to experiences where Zoe is present and are reported separately from search-only interactions.

Total impressions​

  • How many times Zoe appeared on screen for users. Helps you understand Zoe’s overall reach.
  • An impression counts when Zoe becomes visible to the user.

Total engagement​

  • How many impressions resulted in at least one user question.
  • An engagement means the user actively interacted with Zoe.

Engagement rate​

  • The percentage of impressions that led to engagement.

Total ratings​

  • How many times users rated Zoe responses using thumbs up or thumbs down.
    • Positive rating: The percentage of all ratings that are thumbs up.
    • Negative rating: The percentage of all ratings that are thumbs down.

Conversion rate​

  • This metric shows how often users complete a purchase and compares two groups:
    • With Zoe engagement: Users who interacted with Zoe by asking at least one question. A conversion in this group means the user engaged with Zoe and completed a purchase.
    • Without Zoe engagement: Users who saw Zoe but did not interact with it. A conversion in this group means the user completed a purchase without engaging with Zoe.

Zoe segment performance​

This section breaks down performance separately for users with and without Zoe engagement.

Unique users​

  • The number of distinct users in each segment.

Total conversions​

  • How many unique users completed at least one purchase.

Conversion rate​

  • The percentage of users in the segment who converted.

AOV (average order value)​

  • The average purchase value per converting user.

Revenue​

  • The total purchase value generated by users in each segment.

Add to cart​

  • The percentage of users who added at least one product to the cart.

Business impact metrics in this report rely on tracking. For insights into how users interact with Zoe (chat history, ratings, attribute summaries), use Zoe reporting in Advisor Studio, which is available by default.

Search performance metrics​

Search engagement and conversion metrics​

  • Search interactions – Percentage and number of engaged journeys that included a search.
  • Search conversion rate – Difference in conversion rates between users who searched and those who didn’t.
  • Search average – Average number of searches per session.
  • Zero results – Average number of searches that returned no results.
  • Conversion over time – Correlation of engaged/unengaged search journeys and their respective conversions.

Revenue

Search clickthrough and revenue impact​

  • Total clickthroughs – Percentage of users who interacted with search and took action (e.g., clicked on a product or added an item to the cart).
  • Product clickthroughs – Percentage of users who clicked on at least one product from search results.
  • Category clickthroughs – Percentage of users who clicked on at least one category from search results.
  • Add to cart (search results) – Percentage of users who added at least one product to their cart from search results.
  • Direct influenced revenue by "add to cart" – Revenue generated from users who clicked "add to cart" directly from search results.
  • Clickthroughs over time – Trends in add-to-cart, product clickthroughs, and category clickthroughs over time.
  • Indirect add-to-cart – A product was added to the cart after a user clicked on a search result and navigated to another page, rather than directly from the search results page.