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Zoe reporting

Zoe offers detailed reporting on how users interact with your AI assistant across different integration types: on a digital assistant, embedded on a product detail page (PDP) or syndicated with a retail partner. What data you see depends on whether tracking is turned on and where Zoe is used.

Tracking and data visibility​

The available metrics depend on whether tracking is enabled:

SourceTrackingMetrics
AssistantOnConversions, Conversion Rate, Generated Revenue, Click-throughs, CTR, Referred Revenue
AssistantOffClick-throughs, CTR, Referred Revenue
PDPOnConversions, Conversion Rate, Generated Revenue
PDPOff–
  • Tracking must be turned on to see metrics like "Conversions," "Conversion Rate," and "Generated Revenue." Without it, only "Click-throughs," "CTR," and "Referred Revenue" are available for Assistant integrations.
  • PDP integrations require tracking to show any data.
  • If tracking is on and Zoe is used in both Assistants and PDPs, conversion metrics will be counted separately for each source.

When Zoe is used in a third-party environment (syndication), chat history and user engagements are still tracked. An engagement is recorded when a user interacts with Zoe by asking a question. However, revenue and conversion metrics are not available in syndicated setups, as the final transaction happens outside the Zoovu platform.

Filters​

You can filter reports using:

  • Zoe: Select the Zoe advisor instance.
  • Source: Choose where Zoe is used (Assistant or PDP).
  • Date: Select the time period to report on.
  • Device: Filter data by device type (desktop, mobile, etc.).
  • Locale: Apply filters based on language or country.
  • Assistant: If "Assistant" is selected as the source, pick a specific assistant.

Metrics​

  • Visit - One session of a user interacting with your site. A visit is reset after 2 hours of inactivity. All URLs on the same domain are treated as one visit (e.g. www.site.com/page1 and www.site.com/page2 count as the same visit).

  • Engagement - A session where a user interacts with Zoe by asking at least one question.

Basic metric cards​

  • Impressions - Total times Zoe was shown to users. Tracked only when Zoe enters the user's viewport.

  • Engagement Rate - Percentage of users who interacted with Zoe (asked a question) out of those who saw it.

  • Conversion Rate - Add-to-cart clicks per visit. Shown for PDPs and tracked Assistants.

  • Click-through Rate (CTR) - Product click-outs per product recommendation. Shown for Assistants without tracking.

  • Referred Revenue - Total value of products users clicked on. Shown for Assistants without tracking.

  • Generated Revenue - Total value of products users added to cart. Available for PDPs or tracked Assistants.

  • Average Duration - Time from first to last interaction with Zoe, averaged per session.

Traffic and engagement graph​

The line graph shows overall performance over time.

Engagement graph

  • Total impressions – Number of times Zoe appeared in view.

  • Total engagements – Number of user interactions (e.g. questions asked).

  • Engagement rate – Percentage of impressions that led to engagement.

  • Total conversions – Number of purchase button clicks (add to cart).

  • Conversion rate – Percentage of visits that led to conversions.

  • Click-throughs – Number of clicks on “Go to product” (Assistants only, tracking off).

  • Click-through rate (CTR) – Percentage of product click-outs per recommendation.

  • Referred revenue – Value of products clicked (Assistants only, tracking off).

  • Generated revenue – Value of products added to cart (PDPs or tracked Assistants).

Keywords graph​

The keywords graph shows the most common topics users mentioned when chatting with Zoe.

Keywords

Feedback graph​

The feedback graph displays the ratio of positive to negative feedback from users. Feedback is given through thumbs up/down on Zoe’s responses.

Product insights table​

The product insights table breaks down metrics for individual products:

  • Product name – Product name from your product catalog.

  • SKU – Product SKU from the catalog.

  • Impressions – Number of times Zoe showed up with this product.

  • Engagements – How often users interacted with Zoe on this product.

  • Click-throughs – Number of product page clicks (Assistants only, tracking off).

  • Conversions – Number of add-to-cart clicks (PDP or tracked Assistant).

  • Referred revenue – Value of clicked products (Assistants only, tracking off).

  • Generated revenue – Value of converted products (PDP or tracked Assistant).

Chat history​

This section lists each user session:

  • Session ID – Unique identifier for each session.

  • Product – Product shown in the session.

  • Feedback – Positive vs. negative rating from the user.

  • Source – Where Zoe was used: Preview, Assistant, or PDP.

  • Click-through – Whether the user clicked on the product (Assistants only, tracking off).

  • Conversion – Whether the user added the product to cart (PDP or tracked Assistant).

  • Date – When the session happened.

  • Duration – Time spent interacting with Zoe (from first to last message).