Skip to main content

Behavioral launchers

The behavioral launcher automatically triggers a Zoovu discovery experience based on customer actions or conditions on your site. You can configure it to appear at key moments — such as when a user scrolls, lingers on a page, or shows signs of leaving. This allows you to offer timely support, answer questions, or guide users when they're most likely to need help.

Create a behavioral launcher​

Behavioral launchers

Step 1: Configure a behavior​

Behaviors track user interactions and provide the data the launcher uses to trigger actions at the right moment. Learn more.

Behavior

  • Go to Behavioral Launcher > Behaviors and click Create behavior.
  • Enter a name.
  • Select a type:
    • Boolean: Tracks true/false conditions (e.g., "Has the user added an item to the cart?").
    • Integer: Tracks countable actions (e.g., number of clicks on the category button).
    • Decimal: Stores numbers with decimal points.
    • Text: Stores text values (e.g., last visited category).
    • Duration: Stores time-based values (e.g., how long a user spends on a page).

Behavioral launchers

The selected type determines which operators (equals, greater than etc.) can be used when setting up rules in the launcher.

Step 2: Write the behavior logic​

Each behavior must include a JavaScript function that captures user behavior.

A basic code snippet looks like this:

function f(getValue, setValue) {
  // Set the initial value to 0
  setValue(0);

  // Read the current value
  const currentValue = getValue();
}
  • setValue() updates the stored value.
  • getValue() retrieves the current stored value.

Always use setValue() to store changes. Simply returning a value will not update the behavior.

Step 3: Create a behavioral launcher​

  • After configuring at least one behavior, navigate to Behavioral Launcher > Behavioral Launchers.
  • Click "Create Launcher".
  • Enter a name for the launcher.
  • Click "Continue" to proceed to the configuration page.

Behaviors

Step 4: Define launch rules​

  • In the Launch Rules section, click "Add Rule".
  • Set up conditions for when the launcher should be triggered. Select a behavior (created in Step 1).
  • Click "Add condition" to include more conditions using existing behavior. You can use logic operators like AND and OR to define complex behaviors.

Behaviors

Step 5: Configure display settings and publish​

In Display settings, choose how the launcher will appear.

  • Under Display mode, select Floating CTA to show a call-to-action that prompts the user to start a digital experience.
  • In Destination URL, enter the link to the page where your assistant or configurator is embedded.
  • Click Save, then Publish to activate the launcher.

Floating CTA displays as a small call-to-action button in the bottom-right corner of the page. The button redirects users to your assistant, configurator, or any page you link to.

Adjust text and styling​

You can change the short text shown on the CTA and update a set of styling properties. Only the properties listed in the editor are supported. You can edit values, but adding or removing properties has no effect.

CTA

Changes take effect within 1 minute.

Deleting a behavioral launcher​

If you want to delete a launcher:

  • Go to the Behavioral Launchers tab.
  • Click the three-dot menu next to the launcher.
  • Select "Delete".

Behavioral launcher example​

This launcher defines two signs of hesitation and uses two groups of rules, connected with OR.

Behaviors

Group 1:

  • Page view timer ≥ 21 (seconds on category page)

Group 2:

  • PDP view counter ≥ 3 AND Nothing added to cart = true

Scenarios:

  • User stays 21 seconds on category page → launcher appears.
  • User stays 10 seconds → no launcher.
  • User opens PDP three times and doesn't add to cart → launcher appears.
  • User opens PDP three times but adds to cart in between → no launcher.