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Attribute groups

Attribute groups help you control which product details appear in search results and recommendations, making it easier for customers to find what matters most. Instead of displaying a long list of attributes for every product, you can group and prioritize them based on relevance to specific categories.

  • Ensure that only relevant details appear for each product category. (For example, if you sell laptops and desktop computers, you may want to show "Battery Life" and "Weight" for laptops but exclude them for desktops.)
  • Customize the order in which attributes appear in search results and suggestions.
  • Optimize prompts for Zoe. Learn more.

Attribute groups

Accessing attribute groups​

To manage attribute groups, go to Data Platform > Ontology > Attribute Groups.

Attribute groups

In older projects, you might see two default attribute groups:

PassOn Mask – Represents the old "passOn" state used in Search Results. PassOn Suggestion Mask – Represents the old "passOn suggestion" state used in Search Suggestions.

Create a new attribute group​

  • Click "Create Attribute Group".
  • Enter a name and description for the group.
  • Select one or more product categories (optional). If you want certain attributes to be passed on to your experiences (e.g. to show the "weight" attribute for the laptop category without showing it for the PC category), choose the categories from the tree.

The group will also apply to any subcategories within the selected category. For example, if you select the "Keyboards" category, the group will include related subcategories like "Gaming Keyboards."

  • Choose the attributes you want to include. There’s no limit to the number of attributes in a group, but it's good practice to keep it concise.
  • Drag and drop the attributes to set the order in which they will be displayed.
  • Once you’ve selected the necessary attributes, click Save.

Attribute groups