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About Zoovu ontology

An ontology in the Zoovu Data Platform organizes your product attributes into a structured system that understands the relationships between them. In this process, your product data becomes more than just raw information — it’s easier to manage, search, and present to customers. For example, you might have product categories like "Laptop" and "Smartphone," both connected by the relationship that they are: "Electronics."

An ontology in Zoovu's data platform is a structured set of attribute concepts and value concepts derived from your product data. It’s like a blueprint that categorizes your products and their attributes, making it easier to manage, search, and use this data across various platforms.

What are attributes?​

Product attributes serve different purposes:

  • They could answer questions like, "Do you prefer Windows or macOS?"
  • They might determine compatibility, such as whether a case fits a specific smartphone model.
  • They can act as search filters like "Show me laptops with at least 16GB RAM" or be part of ranking strategies to prioritize certain products.

View and manage product attributes​

After your product data is uploaded and processed, you can find the product attributes listed under Data Platform > Ontology > Attributes.

Attributes

Learn more.